State campaigns - WA

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 WA Campaign Resources
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The Go for 2&5 Campaign ran in WA from 2002 until 2012. There were several phases used to communicate messages around increasing fruit and veg intake which featured vegie characters voiced by Aristos, Noni Hazelhurst, Dame Edna, Ernie Dingo, and Rolf Harris. 

On 24 June 2012 the Heart Foundation, in partnership with the Cancer Council WA launched the new LiveLighter campaign. For more information about LiveLighter campaign activities in Western Australia visit the LiveLighter website.

 

TV TV
To read the script for the 2&5 TV commercial click on the link below.

  >> Read Serves TV script (PDF 6.7MB)
 

 

Publications Publications
Publications are  no longer available in Western Australia. For more information about resources in Western Australia please visit the LiveLighter website for more information.

To view electronic versions of 2&5 publications, click on the links below.

  Consumer Guide (PDF 1.5MB)
  A-Z Fruit and Vegie Guide (PDF 3.3MB)
  Brochure (PDF 2.6MB)
  Eat Smart Kids Recipe Booklet (PDF 1.5MB)
  Autumn Recipe Booklet (PDF 3.4MB)
  Winter Recipe Booklet (PDF 2.9MB)
  Spring Recipe Booklet (PDF 2.6MB)
  Summer Recipe Booklet (PDF 2.8KB)
  WA Seasonal Fruit Poster (PDF 524KB)
  WA Seasonal Vegetables Poster (PDF 508KB)
  Vegie Man Poster (PDF 954KB)
  Eat Smart Poster (PDF 1.1MB)